Product Design // UX Design
AI for UX Design
A hands-on exploration of a rapidly changing design landscape.
Using a Designlab product brief as a testing ground, I experimented with AI across the UX process to understand where different tools helped, where they fell short, and how they could meaningfully complement my existing design process.
Course:
Designlab AI for UX Design
Years
2025
AdLingo @ Google
Display ads transformed into conversational brand portals.
We reimagined standard one-click static display ads by connecting companies and their target customers in engaging, personal, and immersive in-ad chat experiences.
Launch Status
AdLingo - October 2018
AdLingo Ads Builder - May 2020
Years
2018-2021
Fitmate
An all-in-one business platform for independent fitness trainers.
Our team recognized that excessive time on administrative and marketing tasks were taking time away from trainers focusing on client needs and increasing their capacity. We set out to help them stay competitive and support their growing businesses.
Launch Status
N/A - Conceptual for University of Barcelona
UX Design Masters program
Year
2021
Production // Design Operations
Apple
Role Interactive Producer
Years 2016-2017
I co-led interactive production for a multidisciplinary creative team working on a total revamp of the iPhone buyflow across apple.com and the Apple Store app, as well as the iPhone Upgrade Program.
Creative coordination
Kept UX Designers, UX Writers, and Visual Designers moving together as work evolved across interconnected flows.
Complexity + momentum
Tracked dependencies, surfaced roadblocks, and helped the team navigate changing priorities without losing sight of launch.
Better ways of working
Introduced mid-project and post-launch retrospectives so we could improve the process while the work was still underway.
Docusign
Role Design Project Manager
Years 2015-2016
I joined the in-house Visual Design team with a wonderfully straightforward assignment: figure out how an entire Marketing organization should request and prioritize design work.
One front door
Created a centralized request process in JIRA so design work wasn't arriving through a maze of channels.
Making priorities visible
Built structure around briefs, timelines, resourcing, handoffs, and competing requests so the team could see what was in motion and make better decisions about what came next.
A system people would actually use
The challenge wasn't simply designing a workflow. It was rolling it out across Marketing and getting people to change how they worked.
Coach, Inc.
Role Design Producer
Years 2008-2013
As the inaugural member of the Design Production team within Accessories, I supported designers throughout product development, working across materials, color, creative research, documentation, and the systems behind it all.
Organizing the raw materials
Created and maintained physical material libraries while systematizing thousands of development data points.
Continuity across collections
Digitized color palettes and created systems that made materials and information easier to track across development quarters for both in-house and global teams.
From inspiration to production
Sourced creative inspiration, tracked development details, and helped maintain continuity as ideas moved from early design through production.