Hi, I’m Elizabeth.

Curiosity has always been my compass. It took me from the fashion industry in Manhattan to tech in San Francisco, with a deliberate mid-pandemic detour to Barcelona for a Masters in UX Design. I made it back to San Francisco in 2024.

I started as a Producer and Project Manager on design teams at Coach, Apple, and Docusign before transitioning to UX Design at Google’s Area 120 in 2018. That operational background shapes how I work. I understand where products break down and what it takes to bring a team through ambiguity and growth.

After 15+ years spanning established industry-defining companies to brand-new startups, I want to point all of my experience towards products that are making a positive impact — reducing waste, championing creativity, or bringing people together in person.

If that sounds like what you're building, I'd love to hear from you.

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Experience

  • Owner and operator of a small bespoke organizational business. Working with busy professionals, families, and small business owners to declutter, simplify, and optimize spaces and processes for better productivity, clarity, and peace of mind.

    https://www.thebalancedspace.co/

  • Served as the UX Design Lead for a finite client project. Focused on design flows for decision making and clarity, storyboarding, prototyping, presenting to and addressing client’s callouts, working lockstep with engineering and UI Designer.

  • Co-lead of a team of six new UX designers. Executed multiple concept projects, a client project and deliverables with tight turnarounds. Heavy on user testing, design sprints, design process artifacts, synthesizing research, etc.

  • First UX Designer of AdLingo, a conversational marketing startup, in Google’s incubator. Focused on product evolution, client adoption and feedback, tools for scaling, A/B testing, engineering and business partnerships, optimizing for acquisition, and more.

  • Interactive Producer coordinating UX Design, UX Writing, and Visual Design for the iPhone buyflow revamp and iPhone Upgrade projects.

  • Joined the in-house Visual Design team to create and roll out a centralized design request and prioritization process across Marketing.

  • Five years in design production for Accessories, working across materials, product development, creative research, and the systems that kept it all organized.